Digital Marketing Specialist

Impact HR & KM Solutions

The candidate will develop, implement, and manage marketing campaigns promoting the

organization's products and services. The candidate will majorly enhance brand awareness, drive web

traffic, and acquire leads/customers.

Key Responsibilities:

Develop marketing strategies that align with the organization's business goals Manage and execute

campaigns across various digital channels, including email, social media, search engines, and display

advertising

Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI

and KPIs)

Conduct market research and analyze trends to identify new opportunities and improve campaign

performance

Collaborate with cross-functional teams, including creative, content, and web development, to produce

engaging content and optimize user experience

Stay up to date with emerging digital marketing trends and technologies

Strategy Development, Content Creation and Management, Search Engine Optimization (SEO), Social

Media Marketing, Email Marketing, Pay-Per-Click, (PPC) Advertising, Data Analysis and Reporting,

Conversion Rate Optimization (CRO), Marketing Automation

Qualifications:

Master's degree in marketing, communications, or related field

2+ years of experience in digital marketing or related field

Strong understanding of digital marketing channels, including SEO, PPC, social media, email

marketing, and display advertising

Proficient in marketing automation tools

Excellent analytical skills and experience with web analytics tools (., Google Analytics)

Strong project management skills

Excellent written and verbal communication skills

Experience : 1 - 3 Years

No. of Openings : 1

Education : Diploma, Professional Degree, B.C.A, B.Tech/B.E, Post Graduate Diploma, M.A, M.Com

Role : Digital Marketing Specialist

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India