Content Specialist

Star Ikon Placements

We are seeking a passionate and driven Content Writer. Our ideal candidate has a flair

for content creation, content marketing, social media, and SEO. The candidate not only

understands how to harness the power of content marketing to drive meaningful engagement

and results but is also proficient in public relations management and strategy. Success in the

role would be achieved when the candidate is able to deliver clear and consistent content that

reflects the voice and identity of the brand.

GOALS & OBJECTIVES

Generate clear, rich content that is relevant to the distribution platform.- Cultivate and

manage content across digital identities: web sites, mobile, social media, blogs, case

studies, reports, infographics, etc.

Collaborate with other teams to generate frequent, high-quality content across blog and

social media.

Create storyboards and content marketing campaigns to drive relevant engagement.

Help in developing content for digital campaigns.

Create Video storyboards, scripts and oversee all in-house and outsourced video initiatives.

Iterate content and inbound marketing initiatives to maximize lead generation and

engagement.

Extensively use analytics tools to measure the impact of all marketing initiatives and

campaigns.

Roles & Responsibilities

Understand the user groups that will engage with all forms of content.

Develop the brand's voice to drive engagement across a plethora of target audiences across

platforms.

Support other teams to ensure consistency of content across mediums.

Track content analytics and use the data to suggest and initiate iterations to the Content

Strategy.

Frequently research the latest content trends, marketing trends and content generation

practices.

Keep track of successful content strategies used across all the digital platforms.

Conceptualize content ideas that achieve user relevance and retention.

Present and defend content and key milestone deliverables to peers and executives.

Experience : 1 - 2 Years

No. of Openings : 3

Education : Any Bachelor Degree

Role : Content Specialist

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India