Nowadays, the demand for medical representatives in the healthcare industry is increasing day by day. Every pharma company, medical device manufacturing company, even small and big clinics are looking for good medical representatives. So if you are wondering how to hire medical representative, then you have come to the right place. I am going to tell you the whole process in a very easy, friendly and fun way.
What is a Medical Representative?
First of all, it is important to know what a medical representative is and what he does. This is the person who delivers the company's medicines or medical equipment to doctors, pharmacists, hospital staff and sometimes patients. Their job is not just to sell goods, but also to give complete information about the product, explain to doctors how this medicine or equipment works, and also answer their questions.
Meaning, it is a bridge between the company and healthcare professionals. And brother, if this work is done properly, the company's sales skyrocket.
Responsibilities of a Medical Representative
Now we will discuss what this man does all the day. At the first instance, he needs to go to the doctors, clinics and pharmacies daily. He goes there and tells them about his product, makes new deals, and builds good relations with old customers.
Along with this, it is also important to keep track of the market. Finding out what the competitors are doing, what new products are coming in the market, and what the customers are demanding. All this information has to be reported to the company so that the company can make its strategy.
And yes, completing the sales target is like their life. It is also important to give sales report every month, every quarter.
How to Hire the Right Medical Representative?
Now, let's come to the real question: How to Hire a Medical Representative? Brother, this is not rocket science; just a little patience, understanding and adopting the right method is required.
Understand the job role and write it clearly
First of all, you need to understand what kind of medical representative you need. Do you need a fresher or an experienced one? Should he have experience in a particular field? Like cardiology, dermatology, or general medicine?
Once this is clear, you have to create a job post. And brother, while creating a job post, don’t make it boring. Write in a fun and friendly tone so that it catches the attention of the reader.
For example, “Are you good at talking to doctors? Do you have a passion for sales? Then join us and make a career in the healthcare industry!”
What to write in the job post?
When you are posting a job for medical representative, make sure to include these things in the job post:
- Brief introduction of the company
- Responsibilities of the medical representative
- Required skills and qualifications
- Experience required (if any)
- Sales targets and reporting responsibilities
- Travelling facilities and flexibility
- Salary and other benefits
This lets the candidate know what the job entails and they can prepare themselves better.
Choosing the right place for a job posting
Nowadays, there are many platforms online where you can post your job. It is beneficial to post on platforms like LinkedIn, Naukri.com, Indeed, and Facebook Groups. Also, do not forget to post the job on your company's website as well.
The more places you post, the more good and qualified candidates will be able to know about your job.
What to do after the application arrives?
As the applications begin to arrive read through their resumes and cover letter. Ensure that they possess the necessary degree, i.e. bachelor degree in pharmacy or biology, nursing or life-sciences. Also, make sure to look for sales experience and communication skills.
Then, call the candidates for an interview. In the interview, ask them about their previous experience, sales targets, and medical products. Also, check their communication style and professional attitude.
You can also ask some fun questions, such as “What would you do if a doctor was hesitant to adopt your product?” This will give you an idea of their way of thinking and problem solving.
Background check and reference
After the interview, it is very important to do a background check on the candidate. Talk to their previous employers and know about their work. This will assure you that you have chosen the right person.
When you will discover the appropriate candidate, give him an offer letter where the salary, the working hours, and the rest of other terms are clearly pointed. Next, initiate a positive onboarding process so that the new hire is able to know the organizational culture and acclimatize to the surroundings.
Skills required for a medical representative
These skills are necessary to become a good medical representative:
- Communication skills: Have to talk to doctors and pharmacists daily.
- Sales and negotiation skills: To make good deals.
- Technical knowledge: About medicines and medical equipment.
- Time management: Have to go to many places and meet targets.
- Flexibility: Doctors' time is sometimes very busy.
Traveling and Mobility
The work of a medical representative mostly involves going out and meeting doctors. Therefore, it is very important to be ready for traveling. Sometimes you have to drive yourself, so it is also good to have a driving license.
The salary of a new medical representative varies according to the company and location. In the beginning, the salary may be a little less, but as the experience increases, the salary will also increase. Also, there are good opportunities for career growth for medical representatives.
So friends, now you must have known how to hire medical representative. This is not a difficult task, it just requires a little attention, proper planning and the right method.
If you keep these things in mind, then your company will get a medical representative who will deliver your products to the doctors and take your sales to new heights.
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