Tips for Starting Job Placement Business or Recruitment Business

By: Anurag Gupta | In: Placement Solutions | Last Updated: 2011-08-05

Job seekers are always on the lookout for good avenues that can help build their dream careers. With numerous people ement agencies have gained significance as they play an effective role in connecting job seekers with the job providers. Placement Services give valuable assistance to the employers in finding prospective employees as well as to the candidates in finding the most suitable job. Job Placement Businesses also become crucial for those in the mid-career changes or who have quit their existing jobs. To start a Placement Business, one needs to strategize properly and engage in extensive networking to connect with both the employers and employees. The ultimate reward is achieved when a vacancy is effectively filled. Following are some of the important considerations that can help one to commence the business successfully:

Define the key sectors that you want to cover. Different economic sectors require different types of manpower so decide on the specific segments that you wish to focus on like healthcare, finance, banking, IT etc. Decide on the charges and the type of service you will provide to your employees. You may provide the service of grooming the candidates with their interviewing skills, business etiquette, preparation of resumes etc.


  • Prepare a marketing strategy for your business. It is essential to market the business well in order to earn credibility as well as the goodwill of your customers so that they trust you for finding a suitable job/candidate for them. Name your business and try to secure the maximum number of clients.
  • Strategize your Public Relations with the leading companies so that they contact you for their placement requirements. This will also help you in catering to the employees as you can fulfill their need in a short span of time.
  • Assess the local area competition as well as the needs of business and potential employees and plan out your specific strategy to keep in pace with both. Knowing the competition in the local area will help you in deciding on your unique selling preposition so that more & more clients come to you.
  • Create a website for your business and/or advertise your business on local websites. A business having online visibility definitely has an upper edge and is more likely to attract more people. Moreover being available on the net makes you accessible to the clients 24x7 thus establishing greater connections.
  • Publicize through local newspapers, channels and word -of-mouth to get better known in the area and fetch more clients. Good publicity helps in effectively promoting the business as well as provides a start that can launch your business in full force.
  • Create contracts for both the job seekers and providers containing the details of your service that will be provided to them and also the structure of your charges, liability and confidential information.
  • Get involved in local business associations and register yourself with the business communities to stay updated about the competition and the market situation.
  • You can design application forms for the candidates and job request forms for employers in order to keep records of job seeker and employ
    er profiles. Begin networking to find out which company has jobs available.

All the above mentioned steps can help you in starting your business in an efficient manner and give you a great start in a placement agency business.

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