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How to write enticing job postings for job posting sites?

By: Palak Jain | In: Recruiter Mantra | Create Date: 2020-10-12

job posting

Whenever any job seeker clicks on your job advertisement to get information about the opportunity you are providing, you may get that prospect into an applicant. But if your job posting is not framed well with all essential details and posted on the job posting sites then job seeker will be naturally be forced to press the back button and look for another better opportunity.

There are a few basic formats of writing job postings and submitting them to job posting sites. The reason is these job postings must be framed well to grab the attention of job hunters. This only can get you some reliable and potential workforce.

The basic criteria to write a job posting is to make job seeker understand your requirement, prospects and skill details from the job posting the ad you have given so they can decide whether to apply or not.

Some of the major demands of an active and functioning job posting are listed as below :

1. Know the difference between job posting and job descriptions : A job posting is an advertising or promotional tool that paints a picture of demands, what it’s like to work for your corporation in the role you’re filling. “You will be representing our company as… ” instead of writing just the duties to meet.

While a job description tends to be a desiccated narration of responsibilities. A job posting must be enticing, it needs to excite the person about your company and tempt them to apply for the offered position.

However, a good job posting should also outline the required skills and duties for a role but in short.

2. Describing Position Perfectly : Next comes describing the position which is also an effective step to follow. It focuses on two major components: accountabilities of job and some over interpretation about the profile. This portrayal must comprise of all the explicit details that are stress-free to digest and job seeker can get main information related to post.

3. Role summary : The summaries of job position listed in paragraph form appeal better. It helps job seekers get an idea about what they will be likely doing in routine while handling that profile. Talk directly to your candidates with an encouraging voice. Focus on its efficiency while selecting so that sales can be closed soon.

4. List of major job responsibilities : Some key job duties must be emphasized in job description properly. It benefits job seekers to do speedy scanning for the job profile. It must deliver particulars about what category and count of projects will be assigned after joining. Some also prefer writing team count and other administrative responsibilities.

5. Readable : Ensure that job posting sites are filled with advertisements and other posts. So your job posting needs to appear effectively and attractively while highlighting all primary functions related to the job. Job seekers must get a dominant idea about job type and category after reading this description on the job posting sites, and their expectations must go in the correct direction.

6. Skills and Qualifications : Use bullet points to highlight while writing job postings with all desired skills and qualifications. It will help job seekers identify major needs. They will then easily decide whether to apply or not.

7. Organizational Culture : Desired performance can only be obtained by an employee if he knows the work culture of your company. List all organizational values and the work culture so that applicant can think about his personality characters accordingly.

(Read Also : How to write better Job Posts?)

Well, these tips are for those who want to be successful recruiters. These can help them write the best postings for job posting sites. They only need to focus on expert strategies while writing about the job description. Manage candidate flow to the interview session. It will guide them with the right information regarding job profiles.

A well-framed job posting for job posting sites will help you to get the best candidates for your job profile within less time.


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