Business Manager - Sales & Marketing

Northern Steel & General Mills Private Limited

Job Description: Business Manager Philips Lighting - Sales & Marketing

Department: Sales & Marketing
Reports to: Director
Reported by: Area Sales Officers Philips Lighting Sales

Job Objective: To ensure effective functioning of the Sales & Marketing functions; in alignment with the business plans while focusing on developing and building the market. To drive the implementation of key initiatives as planned.

Primary Responsibilities:
1. Sales & Planning
Understand the Annual Business Plan and cascade it to Quarterly / Monthly plans for the organization, keeping in purview past sales trends
Provide guidance to subordinates to ensure understanding of business plans, and further cascade them to geography/ dealer-wise sales plans
Ensure development of sales funnel (through effective forecasting)
Utilize the Daily Management system to review & track sales; identify variances and drive corrective actions
Closely monitor key activities to ensure on-time order fulfillment and collections post sales.
2. Marketing & Business Development
Understand the complexities of the market/geography & focus on building brand awareness and developing new business/ products/ service
Actively develop consumer & dealer connects to ensure seamless service & customer delight
Monitor the implementation of all meets, PPA/ schemes & initiatives for dealers, influencers & consumers as per business plans
3. People Development
Motivate & guide the team to ensure high performance as per plans
Regularly review team performance and identify areas of strength & development
Ensure adequate training of the team to be able to handle requirements of the organization, channel and market
Drive implementation of any people/ HR related policies and processes for the organization
4. Initiatives
Identify avenues of improvement in the current business systems & processes and ensure implementation of the same as per context
Drive implementation of any initiative as planned