As there is an abundance of options available for every product and service, we all want to go for the best buy. Whether we are buying an insurance policy or a mobile phone, the first few things we do after checking out the product is to compare it with other options and glance through the reviews given by other buyers to get a better idea of its pros and cons. The fact that over 80% of the customers read reviews to determine the quality has been highlighted by several credible researches. Seeing the current importance of Online Customer Reviews, there is no doubt that they will become more powerful in future. Here are some ways of how that is likely to happen?
Linking reviews and social networks: To tackle the problem of fake reviews, provisions are being made for consumers to check the authenticity through a reviewer's social networking profile. While anonymous reviews are quite common these days, they are likely to become obsolete in the near future. This move will boost the value of Online Customer Reviews by manifolds.
Checking the reviews written by friends: As reviews would be connected to one's social media profile, the shoppers would check the ones written by their friends first rather than seeing what some stranger has to say.
Aggregation of reviews from one person: Social media profiles of the reviewers would display information about all the reviews written by them for all xyz products, services, stores and sites.
More personalization: With more transparency about who is writing the reviews and who is reading them, it will be easier to determine one's preferences. This will translate into more personalization. Just like the social media shows you specific advertisements that are relevant to your interests, the same pattern will be followed for review pop-ups.
All the above-mentioned predictions will not take long to become a reality. It is a fact known to all that the way consumers make their purchase decisions have changed radically over the last decade. With these upcoming changes, the scenario would get more altered and make Online Customer Reviews much more powerful.
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