Udyogaa Pvt Ltd Bangalore, Karnataka

Job Summary: Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business Primary responsibilities: Create email marketing campaigns to promote products or services. Ensure marketing message is conveyed clearly and delivered properly to prospects Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions. Send messages to those who have opted in for messages. Ensure messages are mobile-friendly. Follow up on interested respondents. Purge non-deliverable email addresses and opt-outs. Include persuasive 'call-to-actions' in advertisements and promotions. Track and analyze direct and interactive marketing campaigns. Use statistical analysis and reports to create campaigns. Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor. Building promotional Campaigns and perform quality assurance that campaigns are sent in a proper manner.