Jr Technologies Kolkata, West Bengal

JD for SEO Executives Experience Required - Between (2 years - 4 years) Job Requirements: - Minimum 2 years of search engine optimization and pay-per click experience - Good knowledge of Off Page and On Page - Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter - Ability to perform research, analyze websites, and document changes, and makes decisions regarding optimization approach - Ability to compile and analyze search data and metrics and make decisions regarding campaign direction - Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities - Excellent Microsoft Office skills. Web programming skills are a plus but not essential - Minimum of an Associates degree; Bachelors preferred - Strong oral and written communication skills - Excellent analytical skills - Ability to work independently and within a team environment - Strong independent decision-making, organizational, planning and problem-solving skills Role & Responsibilities: - The ideal candidate needs to be organized, understand business drivers, and possess effective communication skills - This person will be responsible for implementing methods to improve clients' websites organic - Search rankings (SEO) along with PPC campaigns. This includes keyword research, analyzing clients websites - Documenting SEO/PPC changes, and communicating changes to the supervisors. In addition, the Search Engine Marketing Specialist will maintain and optimize every aspect of clients pay-per-click campaigns. - This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the upper management of the company.