Overview
Responsibilities:
1. Create road map for SEO product and work with teams to prioritize and execute SEO related features for both on -page and Off -page optimization.
2. Undertake detailed market and competition research, Keyword research, site audit and analysis on regular basis to identify gaps and work out activities to improve the SEO rankings.
3. Work with marketing team to drive SEO in content creation and content programming.
4. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
5. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
6. Optimize copy and landing pages for search engine marketing
7. Perform ongoing keyword discovery, expansion and optimization
8. Research and implement search engine optimization recommendations
9. Research and analyse competitor advertising links
10. Develop and implement link building strategy
11. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting
Skills / Roles I hire for
Knowledge of Google AnalyticsKeyword planner and Search ConsoleAn up-to-dateworking knowledge of currentpastand projected trends in the SEO industry.The ability to work with back-end SEO elements such as .htaccessrobots.txtmetadatasite speed optimizationand related skills.A background in creating reports showing web analytics data and site evaluations. 5. Familiarity with the best tools in the trade. 6. The ability to deploy an effective local and long-tail search strategy 7. Experience in building inbound organic search traffic and improving SERPs 8. Should be able to think creativelyand be self-motivated.: Efficient in Google AdwordsGoogle AnalyticsGoogle keywords plannerPaid Campaigns
All the best! - 
