BI Agency

Canada

As an SEO specialist, you'll need to:program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFsrun pay-per-click (PPC) campaigns to increase revenue through sponsored online advertisingwrite original content for webpages - tailored for the target audiencemake technical recommendations to developersconstantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvementengage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websitesemploy user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performancedrive targeted and loyal traffic to a website by community buildinguse social media to distribute content and encourage more external sites to link to your content - giving you more authoritydevelop and integrate content marketing strategiesmonitor the algorithms set by the search engines to keep up to date with changes.