Overview
listening to customer requirements and presenting appropriately to make a sale;
maintaining and developing relationships with existing customers in person and via telephone calls and emails;
cold calling to arrange meetings with potential customers to prospect for new business;
responding to incoming email and phone enquiries;
acting as a contact between a company and its existing and potential markets;
negotiating the terms of an agreement and closing sales;
gathering market and customer information;
representing their company at trade exhibitions, events and demonstrations;
challenging any objections with a view to getting the customer to buy;
creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;
reviewing your own sales performance, aiming to meet or exceed targets;
gaining a clear understanding of customers' businesses and requirements;
making accurate, rapid cost calculations and providing customers with quotations;
feeding future buying trends back to employers;
Attending team meetings and sharing best practice with colleagues.