Overview
Role Highlights:
Plan, develop the direct marketing aspects for the brand
Designing ATL & BTL campaigns with accountability of Media Planning & Market Research for the brand Conceptualize strategic initiatives and implement details of a campaign
Execute strategies with cross-functional teams
Managing advertising agencies, digital marketing agency and vendor companies
Supervise brand content
Develop brand standards and usage guidelines
Assist integration of campaigns with brand consistency
Work closely with departments such as R&D to consult on package and product as it relates to branding
Communication development - Print, Outdoor, in-store
Planning the ROI for the brand.
Nurture and enrich all external perceptions of the company and growth of market share.
Driving overall CRM and direct marketing.
Development and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator.
Developing budget for each campaign promotion
All the best! - 
