Lovley Sweets Jalandhar, Punjab

Marketing Responsibilities : - Meeting and liaising with corporate on daily basis. - Meet with clients to present campaigns and company & product presentation. - Decide which media to advertise in, such as radio, television, print, online and billboards - Negotiate contracts with media vendors - Inspect creative elements and layouts in magazine and out door advertising - Develop pricing strategies for products to be marketed, keeping the clients budget balanced with the firms needs - Oversee staff and ensure deadlines are met - sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio - managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs. - writing and proofreading copy. - liaising with designers and printers. - organizing photo shoots. - arranging the effective distribution of marketing materials. - maintaining and updating customer databases. - organizing and attending events such as conferences, seminars, receptions and exhibitions. - sourcing and securing sponsorship. - conducting market research, for example using customer questionnaires and focus groups. - contributing to, and developing, marketing plans and strategies. managing budgets.