Lordshire Information Reasearch Services Bangalore, Karnataka

Lordshire is looking for a Digital Marketing Executive for our new start-up in healthcare at Jayanagar, Bangalore. Job responsibilities : - Knowledge on Healthcare domain and ways of approach towards marketing in healthcare domain is a must. - Manage and maintain the organizations website(s) - Focused efforts in SEO (keyword, image optimization etc.) - Write and optimize content for the website and social networking accounts such as Facebook and Twitter - Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness. - Track and analyses website traffic flow and provide regular internal reports - Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion - Continually work on the Search Engine Optimization of the website(s) - Fix any errors or bugs in online content - Edit and post videos, podcasts and audio content to online sites - Arrange webinars and webcasts - Create online banner adverts and oversee pay per click (PPC) ad management - Write copy for email marketing campaigns - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing - Work on printed material to supplement online products - Attend product launches and networking events - Prepare online newsletters and promotional emails and organize their distribution through various channels - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web-Trends etc.).