Overview
Responsibilities
- Plan and Execute all Web, Seo/sem, Marketing Database, Email, Social Media and Display Advertising Campaigns
- Design, Build and Maintain Our Social Media Presence
- Measure and Report Performance of all Digital Marketing Campaigns, and Assess Against Goals (roi and Kpis)
- Identify Trends and Insights, and Optimize Spend and Performance Based On the Insights
- Brainstorm New and Creative Growth Strategies
- Plan, Execute, and Measure Experiments and Conversion Tests
- Collaborate with Internal Teams to Create Landing Pages and Optimize User Experience
- Utilize Strong Analytical Ability to Evaluate End-to-end Customer Experience Across Multiple Channels and Customer Touch Points
- Instrument Conversion Points and Optimize User Funnels
- Collaborate with Affiliates, Agencies and other Vendor Partners
- Evaluate Emerging Technologies. Provide Thought Leadership and Perspective for Adoption Where Appropriate
requirements
- Degree in Marketing
- Proven Working Experience in Digital Marketing
- Demonstrable Experience Leading and Managing Seo/sem, Marketing Database, Email, Social Media and Display Advertising Campaigns
- Highly Creative with Experience in Identifying Target Audiences and Devising Digital Campaigns that Engage, Inform and Motivate
- Experience in Optimising Landing Pages and User Funnels
- Experience with A/b and Multivariate Experiments
- Solid Knowledge of Website Analytics Tools (e.g., Google Analytics, Moz Explorer)
- Working Knowledge of Ad Serving Tools
- Google Certification in Ad Words or Marketing or Analytics
- Working Knowledge of Html, Css, and Javascript Development and Constraints
- Strong Analytical Skills and Data-driven Thinking
- Up-to-date with the Latest Trends and Best Practices in Online Marketing and Measurement
All the best! - 
