Overview
Can work on TV, Print and Radio plans
Understands Media buying
Equipped to handle TAM, IRS, TGI, MAP etc.
Can do the Pre and Post Analysis of plans and campaigns
Competitive analysis for categories
Making Reports on Viewership, GRPs Track and Competition
Making presentations for fresh pitches
Excellent knowledge of consumer behaviour / attitude required
Salary: 4,00,000 - 5,00,000 P.A
Industry: Advertising / PR / MR / Event Management
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category:Advertising
Role:Media Planning Executive/Manager