Career Definition of a Trade Marketing Manager
A trade marketing manager specializes in assisting wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand awareness. In addition, trade marketing managers also market products to wholesalers and retailers. They develop strategies to generate interest in these products, creating demand for the products at wholesalers and retail organizations. Trade marketing managers can work for a variety of organizations, such as food manufacturers. They usually work full time in an office setting, but may travel for events.
Trade marketing managers focus on developing and overseeing all aspects of an organization's marketing activities. General job responsibilities may involve representing an organization at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches. Trade marketing managers can advise on appropriate promotional procedures established from customer data analysis and current trends. They may oversee a team of personnel that assists them in implementing marketing strategies. Trade marketing managers may also advise retail store locations on methods for in-store solutions and consistently monitor if these methods are effective.
Individuals will need a bachelor's degree in marketing, business, or sales to work as a trade marketing manager. Relevant coursework includes management, economics, statistics, and business law. Interested individuals can obtain membership in professional organizations like the Marketing Management Association, which offers conferences and training resources.
Creativity is one of the most essential skills for a trade marketing manager since they are responsible for designing and implementing an organization's marketing strategy.
Pharma / BioTech / Clinical Research
Pharma / R&D / Biotech
Number of Vacancy
Higher Secondary, Secondary School, Vocational Course, Diploma, Advanced/Higher Diploma, Professional Degree, Any Bachelor Degree, MD/Medicinae Doctor, Post Graduate Diploma, Any Doctorate Degree