Strategy Head – Digital Marketing jobs in Chennai - Alliance Group

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  • Job View 10 Views
  • Applicants Less than 5 Applicants
  • 2019-02-09

Job Description

Who Should Apply:

Prior experience managing a Digital practice with hands-on and verifiable delivery in the following areas:

- Areas: PPC/Adwords, SEO, Social Media, Email, Content

Marketing, Remarketing, Web Design

- Tools: Ahrefs, MOZ Tools, Ad Serving Platforms,

Google Analytics, Google Search Console, WordPress, MS Excel, HTML, PHP

- Excellent communication and comprehension skills

- Ability to translate business goals into Digital directives

- Must have a proven track record complementing the overall Marketing strategy on the digital front

Job Functions:

- Consolidate all of the Digital Marketing efforts for Alliance complementing the overall Marketing strategy

- Manage a team of digital experts/leads on the PPC, SEO and Social Media campaigns

- Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns

- Continually improve landing page optimization, keyword research, link building, content refresh and attain overall SEO maturity and reputation

- Responsible for the lead generation activities and campaign budget spend with measurable ROI

- Social Media Marketing outreach including but not limited to Facebook, Twitter, LinkedIn, YouTube, etc.

- Create scope and content for mobile App Deployment

- Continuous evolution of the digital practice through newer and strategic avenues for customer reach

- Perform competitor research & gather actionable intelligence

Key Skills

  • PPC/Adwords
  • SEO
  • Social Media
  • Email
  • Content Marketing
  • Remarketing
  • Web Design

Industry

Real Estate/Property/Construction

Functional Area

Content Writing / Journalism / Editing

Number of Vacancy

2

Education

Other Bachelor Degree


About Alliance Group

Who Should Apply:
Prior experience managing a Digital practice with hands-on and verifiable delivery in the following areas:
- Areas: PPC/Adwords, SEO, Social Media, Email, Content
Marketing, Remarketing, Web Design
- Tools: Ahrefs, MOZ Tools, Ad Serving Platforms,
Google Analytics, Google Search Console, WordPress, MS Excel, HTML, PHP
- Excellent communication and comprehension skills
- Ability to translate business goals into Digital directives
- Must have a proven track record complementing the overall Marketing strategy on the digital front
Job Functions:
- Consolidate all of the Digital Marketing efforts for Alliance complementing the overall Marketing strategy
- Manage a team of digital experts/leads on the PPC, SEO and Social Media campaigns
- Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns
- Continually improve landing page optimization, keyword research, link building, content refresh and attain overall SEO maturity and reputation
- Responsible for the lead generation activities and campaign budget spend with measurable ROI
- Social Media Marketing outreach including but not limited to Facebook, Twitter, LinkedIn, YouTube, etc.
- Create scope and content for mobile App Deployment
- Continuous evolution of the digital practice through newer and strategic avenues for customer reach
- Perform competitor research & gather actionable intelligence

Learn more...

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