Social Media Marketing Executive

Lightfire Solutions

A social media executive is responsible for assisting with the planning of marketing strategies to grow online sales and traffic and engagement. Strategies can be wide like, posting daily content for continual growth, using images while posting on Facebook, increasing exposure of your communities with social buttons, running a campaign, leveraging social reviews to automate the influencer marketing. It can also include creating micro-content, running a Twitter question and answer, Running a Pinterest treasure hunt, experimenting with titles in your blog posts, making it easy for customers to share and pin your products, investing in an infographic, or creating a complimentary board on Pinterest, etc. There are other roles and responsibilities of a social media executive, and they are here:

Skillset/ Requirement

Proven working experience in social media marketing or as a digital media specialist

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

Demonstrable social networking experience and social analytics tools knowledge

Adequate knowledge of web design, web development, CRO and SEO

Knowledge of online marketing and good understanding of major marketing channels

Positive attitude, detail and customer oriented with good multitasking and organizational ability

Fluency in English

BS in Communications, Marketing, Business, New Media or Public Relations

Responsibilities

Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage with the social media users

Assist with the general day to day administrative tasks.

Producing a consistent brand message across all the social media channels.

Regular monitoring the competitor social media sites and creating analysis report.

Creating and promoting company blog on a weekly basis.

Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages

Experience : 1 - 5 Years

No. of Openings : 1

Education : Secondary School

Role : Social Media Marketing Executive

Industry Type : Advertising / MR / PR / Events

Gender : [ Male / Female ]

Job Country : India