Social Media Executive

ouchlook ecommerce ptv.ltd.

Social Media Executive Job Purpose:

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote overall brand through social media channels.

Social Media Executive Job Duties:

Oversees all company social media accounts management
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
Audits and analyses social media presences, including digital advertising costs and returns
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Interviews, hires, and trains social media team members
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitors and develops reports on competitor activity within social media spaces

Social Media Executive Skills and Qualifications:

Degree in Marketing or Social Media, Extensive Knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copy writing, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills