SEO/SMO/Digital Marketing Expert Required

-Planning Web, SEO/SEM, email, social media and display advertising campaigns.

-Designing, building, and maintaining social media presence.

-Marketing the Company's software products via emails, blogs, newsletters and social media.

-Devising strategies to drive online traffic to the company website.

-Managing online brand and product campaigns to raise brand awareness.

-Creating content for Company's Software products and services.

-Creating content for online marketing: website, blog, social media, advertising campaigns.

- Plan and execute all web, SEO/SEM, performance, email, social media and display advertising strategy and campaigns

- Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients

- Brainstorm new and creative growth strategies

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement Cont.

- Own the look and feel of the website and take steps to keep communication consistent across media

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Define, prioritize and execute SMS, E-mail and Social media projects / enhancements in collaboration with other marketing teams and cross functional teams at Client and Digital agencies.

Manage digital marketing, Email and SMS budgets including planning, monitoring, & optimizing of media spends for various spends activation & product launch campaigns.

Design calendar & manage customer engagement across social media platforms such as Facebook, Twitter, Instagram, LinkedIn and G+

**Skills**

-understanding of current online marketing concepts, strategy and best practices

-Good analytical skills.

-Ability to understand software product specifications.

-Must be aware of the latest developments in the social networking, social media and ecommerce domains.