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Job Description

• Review and analyze client sites for areas that need to improved, deleted, or revised

• Create advanced SEO & PPC strategies

• Prepare detailed strategy reports. Compile and present SEO & PPC performance reports

• Identify the least expensive but most powerful and profitable keywords for client sites

• Run pay-per-click campaigns. Adjust PPC campaigns as needed

• Improve a company's organic search results

• Write effective headlines, body copy, and websites

• Ensure websites are filled with optimal keywords

• Place keywords appropriately in copy to gain most search engine traffic

• Write effective call-to-action statements

• Write (and/or oversee the creation of) original, powerful SEO content for blogs and websites

• Implement off-page SEO content strategies such as link building, directory submissions etc

• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines

• Strategize ways to improve and track site performance

• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking

• Utilize basic programming and web design skills to enhance SEO

• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns

SKILL SETS :

• Experience in using SEO tools like Bright Edge

• Basic HTML, Dreamweaver, Experience with Google Ad Word Key Word Planner

• Experience with Google Web Master Tools and Applications

• Experience with Google Analytics

• Relevant Knowledge of new SEO Tools like Bright Edge, Web CEO

• Knowledge of SEO Reporting Tools

• Digital Marketing Implementation Methods in Websites like .htaccess, 301 Re Direct, Robot.txt etc.

• Knowledge of RSS, Sitemap, Geo Sitemap, KML, Google Earth, Google Places Creation submission to Google Web Master Tool in perspective of Digital Marketing only

Key Skills

Industry

Education / Teaching / Training

Functional Area

Marketing / Advertising / PR / Media Planning

Number of Vacancy

4

Education

Other Bachelor Degree


About Synergy Edutech

Synergy Edutech, IT solutions Group is known for its pioneering work in the felid of Online Education, Distance education & e-learning. Our Strong development orientation has helped us continuously innovative cutting-edge technologies. Edutech provides a Comprehensive education environments to individuals and enterprises. We enlighten students to expand and empower their various dream options with a more focused approach through our business collaborates spread across the country

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