Sales and Marketing Head

Study competition, conduct benchmark analysis, an identify market trends. A good knowledge in market segmentation, targeting, and positioning is required.

Develop marketing plans, including market analysis, marketing strategies, planning, and budgeting for the company and each of the different divisions

Develop advertising strategy, and media planning for the company and the various divisions

Develop various advertising material, and collateral material

Insure corporate identity is properly maintained across the company and various divisions, and make sure all guidelines are well implemented

Responsible for company PR, events, exhibitions and sponsorships

Manage staff responsible for event coordination activities.

Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, employee appreciation events and virtual events.

Hire, train, and educate staff on proper event procedures.

Calculate budgets and adjust when necessary.

Negotiate fees.

Prepare invitations and send out at appropriate time.

Work with guest of honour to ensure all requests are met.

Promote the event using flyers, cold calling, and social media as examples of ways to spark attention.

Analyse event performance and prepare metrics presentation.

Define company brand through events.

Ensure staff is adequately prepared for event.

Ensure day of event goes smoothly.

Set up booths, flowers, decorations, and other event decor.

Plan menus, order food, and hire chefs or caterers.

Sample food, including main dishes and desserts.

Give final approval for items such as music and menus.

Responsible for all marketing programs at the corporate level: loyalty programs, incentives programs, acquisition programs and others

Develop, update and manage corporate website, and conduct online marketing activities to generate traffic

Develop joint marketing programs and activities with partners and suppliers