Sales Executive

B2B sales involve selling products or services from one business to another.

relationship building;

researching the market and related products;

presenting the product or service favourably and in a structured professional way face-to-face.

B2C sales involve direct selling to the consumer or end user.

Typical activities for sales executives generally include:

listening to customer requirements and presenting appropriately to make a sale;

maintaining and developing relationships with existing customers in person and via telephone calls and emails;

cold calling to arrange meetings with potential customers to prospect for new business;

responding to incoming email and phone enquiries;

acting as a contact between a company and its existing and potential markets;

negotiating the terms of an agreement and closing sales;

gathering market and customer information;

representing their company at trade exhibitions, events and demonstrations;

negotiating on price, costs, delivery and specifications with buyers and managers;

challenging any objections with a view to getting the customer to buy;

advising on forthcoming product developments and discussing special promotions;

creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;

liaising with suppliers to check the progress of existing orders;

checking the quantities of goods on display and in stock;

recording sales and order information and sending copies to the sales office, or entering f