PR Executive

Tasks typically involve:

liaising on a daily basis with clients and the media, often via telephone and email;

relationship building and networking with colleagues, clients and the media;

monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;

working as part of an account team to develop client proposals and implement the PR activity;

preparing regular client reports and attending client meetings;

researching, writing and distributing press releases to targeted media;

promoting news stories and features to the media, known as 'selling in';

collating, analysing and evaluating media coverage;

event management, including press conferences and promotional events;

attending and promoting client events to the media;

assisting with the production of client publications, such as in-house magazines;

commissioning market research;

coordinating studio or location photography;

undertaking research for new business proposals and presenting to potential new clients;

managing the PR aspect of a possible crisis situation