Marketing Executive jobs in Karnataka - Accelerate Motors

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  • Job View 10 Views
  • Applicants Less than 5 Applicants
  • 2019-02-06

Job Description

a) Service Marketing: Business Generation

1. Need to follow company defined standard and procedures while answering calls and delivery messages

2. Follow up customers for service initiation, offer appointments for service

3. Maintain & communicate service appointments for the next day, to relevant role-holders

4. Handle customer queries, escalate concerns to relevant role-holders and ensure that they are closed on time

5. Prepare service marketing plan and design new initiatives, conduct activities as per requirement and RE guidelines/ norms

6. Pitch VAS to customers over the phone

7. Design relevant campaigns with Customer Relationship Manager and Works Manager to increase workshop revenue

b) Lost Customer marketing

1. Analyze the lost cases of workshop and prepare action plan with CRM, GM service

2. Update details of lost customers in DMS in case of incorrect contact details

3. Carry out customer acquisition as per plan

4. Meet lost customers if needed to carry out customer acquisition plan

2. Recruitment profile:

a. Educational Qualifications: Graduate/ technical + customer handling experience

b. Industry: Auto [2 wheeler preferred], KPO, Call center, Finance & Insurance, Retail, Real Estate & Construction

c. Minimum experience: 4 years, min 2 years as a telephonic marketing executive in any industry

d. Profile: customer handling experience, marketing and pitching products over a call, adherence to processes and norms

e. Passions/ Interests: Passionate about Royal Enfield and motorcycling, owns/ rides one himself

f. Competencies:

i. Customer orientation and satisfaction management

ii. Problem Solving & Decision Making

iii. Customer Management & Objection handling

iv. Negotiation skills

v. Technical knowledge

vi. Multi-Tasking, time management & prioritizing

vii. Planning and Organizing, Operational Excellence, detail o

Industry

Automobiles /Automobile Ancillaries

Functional Area

Public Relation

Number of Vacancy

3

Education

Higher Secondary, Secondary School, Vocational Course, Diploma, Other Bachelor Degree


About Accelerate Motors

1. Primary Responsibilities
a) Rides and community events
1. Draft the monthly activity plan with store manager as per norms set by regional rides manager for community and rides events
2. Event planning, location booking, customer invites as per event and the norms set by the regional rides manager
3. Event execution with help of CRT executives and sales executives for rides and activities respectively
4. Ensure RECODE and RE norms followed for event
5. Ensure all data captured for events and rides in the system
b) Test Rides bikes management
1. Manage the test ride bikes of the store as per the norms set by RE
2. Ensure adherence to the test ride schedule by all sales executive
3. Ensure maintenance and upkeep of the test ride bikes
4. Approve requests for experiential/ at home/ overnight test rides from sales executive
5. Design the test ride routes from store basis bike families and recommendations of regional rides coordinator
c) Social Media Presence
1. Create & Maintain Store's Social Media Presence
i. Audience - Engaging new audience and increasing following/ audience base
ii. Content - Using store provided templates/ guidelines to create content
iii. Event Calendar - Planning, organizing and sharing the ride and community meet calendar
iv. Rider Stories: Sharing stories from recent rides, community initiatives
2. Capture key moments like deliveries and booking taking place in store and post content on social media
2. Recruitment profile:
a. Educational Qualifications: Graduate, Engineering/Management preferred
b. Industry: Auto [4 wheeler preferred], Real Estate, Banking, Communications

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