Manager (Debit Card Marketing) jobs in Mumbai - State Bank of India

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  • Job View 10 Views
  • Applicants Less than 5 Applicants
  • 2019-02-11

Job Description

State Bank of India invites Online application from Indian citizen for appointment to the following Specialist Cadre Officers posts.

Educational Qualifications : MBA/PGDM/PGDBM/ or Equivalent Degree (The course should be of 2 years full time duration. Courses completed through correspondence / part-time are not eligible. The institute should be recognised/ approved by Govt., Govt. bodies/ AICTE Minimum 60% marks in MBA/PGDM/PGDBM.

Other Qualifications (Preferred) : Short term courses in Digital Banking will be preferred.

Post Qualification Experience : 1. Essential Experience: Minimum 5 Years post qualification experience as on 01.12.2018 as an executive in Supervisory / Management role in: a) A Scheduled Commercial Bank/ Associate or Subsidiary of a Scheduled Commercial Bank, OR b) A Card Network or Payment Aggregators. 2. Preferred Experience: Candidates having experience in debit card portfolio management, debit card product innovation, debit card activation management or in relevant area will be given preference.

Job Profile and KrAS : Job Profile in brief:- 1. Responsible for product features, identifying opportunities, understanding product profitability and ensuring appropriate oversight of Debit Card business. 2. Responsible for keeping abreast of innovations in Debit Cards/ payments and recommend opportunities for implementation. 3. Responsible for developing and implementing Debit Card product enhancements and value propositions by analyzing consumer behaviour and preferences, competitive best practices etc. 4. Responsible for monitoring and driving Debit Cards spends. 5. Identify trends and recommend measures to enhance Card security while preserving customer convenience. 6. Initiate plan and manage initiatives throughout the entire project lifecycle using diverse cross-functional project teams. 7. Responsible for product development which includes preparation of business requirements document (BRD), process flow, business rules, accounting entries, product pricing, process improvement, defining standard operating procedure (SOP), designing complaint resolution matrix, analysing business cases, ensuring regulatory compliance, go to market strategy, trouble shooting, customer onboarding strategy, etc.

KRAs in brief:- 1. Devise card activation strategies. 2. Managing branding and communication for complete lifecycle of the product. 3. Analyse trends in debit card spends/segment. 4. To coordinate acquisition strategy. 5. Launch marketing initiatives to increase partner spends and revenue per cardholder 6. Developing and executing marketing campaigns with various marketing partners. 7. To conduct workshops for imparting/ updating the knowledge levels of operating staff, Help Desk. 8. Any other job as per the Bank’s requirement.

Age Limit : 28-37 years (age as on 01.12.2018).

Application Fee : Application fees and Intimation Charges (Non-refundable) is 600/- ( Six Hundred only) for General and OBC candidates and intimation charges of 100/- ( One hundred only) for SC/ ST/PWD candidates.

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Key Skills

  • Debit Card Marketing Manager
  • Digital Banking Manager
  • Online Business Manager


Government / Public Services / Defence

Functional Area

Marketing / Advertising / PR / Media Planning

Number of Vacancy


Last Apply Date




About State Bank of India

Qualification : Chartered Accountant (CA) from Institute of Chartered Accountants of India.
Preferred: CISA
Post Qualification Experience as on 01.12.2017 : Minimum 2 years experience in statutory/internal/ Concurrent Audit of Banks, in/with a Chartered Accountant firm engaged in statutory/internal/ Concurrent Audit of Banks or in employment of a Bank. Experience Certificate issued by the firms for employees working in CA firms/Copy of the engagement letter from Banks for others, would be required.
Specific Skills required: Working Knowledge in MS office.
Age as on 30.06.2017 : Min. 21 year & Max. 35 year


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