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Job Description

andidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Preferred skills

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong

Industry

Computer / IT

Functional Area

IT Software - Application Programming / Maintenance

Number of Vacancy

2

Education

Professional Degree


About Spericorn Technology Pvt Ltd

Design, build, and maintain efficient, reusable and reliable Ruby code
Integration of data storage solutions
Integration of user-facing elements developed by front-end developers with server side logic
Identify bottlenecks and bugs, and devise solutions to these problems
Help maintain code quality, organization and automatization
Experience with Ruby on Rails, along with other common libraries such as RSpec and Resque
Good understanding of the syntax of Ruby and its nuances
Solid understanding of object-oriented programming
Good understanding of server-side templating languages
Good understanding of server-side CSS preprocessors
Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
Familiarity with concepts of MVC, Mocking, ORM, and RESTful
A knack for writing clean, readable Ruby code
Ability to integrate multiple data sources and databases into one system
Understanding of fundamental design principles behind a scalable application
Able to create database schemas that represent and support business processes
Able to implement automated testing platforms and unit tests
Proficient understanding of code versioning tools e.g. Git or SVN
Familiarity with development aiding tools such as Bower, Bundler, Rake, etc
Familiarity with continuous integration

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