Development and management of the digital marketing strategy
Development and management of new marketing campaigns together with our marketing agency to reach the target audience in the dedicated sectors
Management, monitoring and measurement inbound and outbound marketing campaigns
Management of our external digital agencies
Development and management of marketing budgets
Tracking and reporting of ROI on all major marketing activities/campaigns
Generation of inbound traffic and drive conversion through the optimisation of our websites, digital marketing campaigns, content marketing and SEO together with our digital marketing agency
Working closely with the technical product team to distil and synthesise technical information into simple and compelling content for blogs emails and website content
Development of reports for all digital marketing activities including website optimisation
To be successful in this role, the applicant requires the following career experience and personal attributes:
A minimum of 8 years B2B and/or B2E digital marketing experience
Proven experience across all aspects of digital marketing including organic, paid, social, website, email, search and advertising
Experience in marketing SaaS products
Proven experience in growing markets for technology products
An understanding of market segmentation and customer relationship management/databases
An ability to work and manage external suppliers
Self-starter, independent and proactive
Strong analytical skills, excellent grasping power and leadership skills
Excellent interpersonal and communications skills
Experience : 7 - 9 Years
No. of Openings : 5
Education : Any Bachelor Degree
Role : Digital Marketing Executive
Industry Type : IT-Hardware & Networking / IT-Software / Software Services
Gender : [ Male / Female ]
Job Country : India