Campaign Executive jobs in Chennai - Cynosure Corporate Solutions

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  • Job View 23 Views
  • Applicants Less than 5 Applicants
  • 2021-06-11 2021-12-11

Job Description

Key Responsibilities:

The role sits in Group Marketing Revenue and Retention team and is primarily responsible for Mobile base communication to improve customer experience, enhance revenue and mitigate churn

Working with internal stakeholders (e.g., content, country operations, group marketing) to define and manage ad-hoc CRM communications, in particular in the SMS, email, push channels, IAM and Social channels

Migrating campaigns from legacy CRM/campaign platform to Adobe Campaign Classic

Creating, checking, and deploying email marketing campaigns using Adobe Campaign Classic Tool, our CRM platform

Defining and segmenting audiences appropriate for each message

Acting as a customer advocate and ensuring the quality, relevancy, consistency and accuracy of our CRM platform

Assisting with the design and creation of promotions, automated messaging, campaigns, and events

Testing, measuring, and learning from each communication constantly seek improvement

Coaching other team members on improving the campaign design efficiency

Campaign reporting

Skills and Experience:

3-5 years of CRM or email marketing expertise

Knowledge of Adobe Campaign Classic is a must

Able to develop and build segments within a marketing automation platform

Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.

Competency in coding HTML and CSS highly desirable

Ability to work in fast-paced, high-growth environment

A desire to work across multiple channels and to be involved in designing and delivering marketing automation

Knowledge/experience of Telecoms/ecommerce business highly desirable

Experience of working in a multinational / multi-market organisation highly desirable

Requirements

3-5 years of CRM or email marketing expertise

Knowledge of Adobe Campaign Classic is a must

Able to develop and build segments within a marketing automation platform

Expertise driving customer engagement through dynamic email, push, in-app me

Key Skills

Industry

IT-Hardware & Networking / IT-Software / Software Services

Functional Area

IT Software - Application Programming / Maintenance

Number of Vacancy

5

Qualification

Professional Degree


About Cynosure Corporate Solutions

Cynosure Corporate Solutions is a name that has been winning the trust of clients for years through its organized operations. We are providing recruitment and consulting services under one roof. Ours is a Chennai (Tamil Nadu, India) based human resource management company, specialized in providing services of a placement agency including HR consultant, training services, domestic placement and recruitment consultant. In addition to this, we provide career consultancy to candidates and services for work at home. Also, we render solutions for human capital management through a scientific approach. Owing to our well-organized database of the technical & non-technical job-openings and job-seekers, we help organizations in finding suitable talent.

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