Develop and review goals based on objectives set by the management and communicate it to the team. Act as a middle point for management and employees Review progress as compared to goals, budgets and targets Create and maintain an atmosphere in which employees willingly produce at maximum capacity. Suggest improvement and redesigning of organization structure based on business requirement Supervise maintenance of preferred staffing level Assign employee responsibilities and maintain job descriptions Develop performance standards and communicate the Key Performance/Result Areas (KPA/ KRA) & Key Performance Indicators (KPIs) Ensure and Supervise ongoing Training Manage performance by periodic reviews, appraisals and motivating people by rewards, incentives and recognition policies Develop and maintain salary administration program and pay competitive wages based on performance while maintaining the payroll budget. Provide opportunities for employee advancement and career growth Take measures to retain the best talents in the company. Develop working relationships with other organizations within the business community Personally and officially represent the company to the business community during meetings or events Build a positive image of the company Prepare and present annual, quarterly and monthly marketing plans with strategies, promotion mix and negotiate with management the budget for the same. Implement the marketing plan selecting best possible media vehicle while optimizing the cost and benefits within the approved budget Review and analyze the marketing efforts and make necessary changes in the future plans. Envisage and design different sales channels for maximizing market penetration. Supervise all the channel managers, communicate goals and targets and help them devise strategies to achieve the goals .