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Job Description

Job Description

Key Accountability

Channel Sales

Retail Sales

Direct Sales & Marketing

Primary Sales

Secondary Sales

Electrical and Electronics

Engineering Sales & Marketing Sales Planning

Sales Strategy

Sales and Business Development

Job Responsibility:

• Effective and efficient leader to perform under difficult environment.

• Responsible for Retail Sales in Assigned Area.

• Finding the Distributors.

• Appointing the Sub Dealer and Retailors under the Distributors.

• Increasing the Brand Visibility.

• Brand Promotion.

• Improved business growth of ATA Product in Various areas.

• Organising Electrician meets on a regular intervention at Distributor and Dealer points.

• The primary purpose of the position is to deliver accelerated and profitable business growth Via Channel and retail Sales

• To handles sales for Electrical Goods, lighting products & Luminaries (Electrical/FMEG/ Wires & Cables Industry/Home Appliances Industry) through Chanel and retail sales.

• Appointing & monitoring Channel Partner, Dealer network & to handle sales Distributors in assigned location.

• Handle Assigned territory, achieve budgeted Sales target Through Channel & Retail sales

• Promoting new products and any special deals in the assigned location.

• Builds market position by locating, developing, defining, negotiating, and closing business relationships.

• Should be a strong strategy planner, innovative thinker, and doer

• Keep track of competition activity in the market i.e. Competitor Mapping.

• Customer Relationship management with Dealer, retailers and CNF.

• Managing the existing share of business.

• Sales forecasting and control.

• Preparation / designing of Sales / Collection Budget for the State Product / Territory wise looking into organizational (product) strength and Market Potential.

• Managing complete business operations inclusive of total turnaround with accountability for profitability & executing pre-designated targets in given time frame.

• Strategizing short /


Consumer Durables / Electronics

Functional Area


Number of Vacancy



Higher Secondary, Diploma, Professional Degree, Other Bachelor Degree, Other Master Degree

About Ata Electric Limited

ATA :: Engineering, Construction, Distribution & Manufacturing Co.

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