Business Development Executive jobs in Karnataka - Fresh World

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Job Description

1. Initial Tasks:

o Understand the core essence of FW and its offering & Value proposition to the consumer.

o Identify as per FreshWorld’s MDU policy large apartment complexes and collect complete information as per the Building Master Sheet(BMS)

o Map the occupants, profile the apartment and obtain details of all management committee members.

o Reach out to the Apartment Owners Association (AOA), meet MC members and pitch the FreshWorld value proposition.

o Follow up, provide a smart cart/van demo at the apartment and close out commercials & documentation.

o Classify Apartment into vending formats basis occupancy.

o Identify and familiarize self on MDU mix, vehicle handling and digital components prior to vending.

o Maintain Harmonious relationships with Manager and MC members and key influencers at apartment..

o Equip self with learnings of FNV industry, its operations and etc etc

2. Marketing Activities

o Ensure maximum occupants are aware about FreshWorld activation program

o Obtain permission from MDU to rollout FreshWorld’s activation program.

o Provide leafleting support to marketing team.

3. Post Launch Tasks:

o Ensure SC Reaches MDU location on time

o Ensure vending is conducted without any hitch

o Liaise with MDU authorities and obtain feedback

o Flag off TOM /SAOL on any issues noticed, challenges expected, concerns, support required for the day.

o Mapping of required number of MDU's basis FW set identification & shortlisting criteria and as per AOP targets

o Achievement of MDU Mix Target and MDU Acquisition Target

Key Skills


FMCG / Food / Beverages

Functional Area

Marketing / Advertising / PR / Media Planning

Number of Vacancy



Other Bachelor Degree

About Fresh World

FreshWorld having revolutionized and upgraded the time tested street vending format aims to reach the Customers in this unique delivery format in order that they experience the ease and convenience of quality FnV purchase right at their doorstep. The transparency of pricing and an automated digital bill for every purchase embellishes the Freshworld story of providing a supermarket experience for the Customers while the digital weighing scale, with Customer friendly dual display, provides ample testimony to the accuracy of the weight of FnV purchased. The freshness of the FnV coupled with ‘touch and feel ‘as well as ‘pick and choose’ format of purchase enables our customers to have this unique experience at their doorstep paralleled only in a super market of this age

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