-Strategic Planning & Execution
-Business Development
-Branding and Budget Management
-Promotional activities and Marketing
-Employee Relations and Motivation
Typical responsibilities of a brand manager include:
carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands
analyzing the success of marketing campaigns and creating reports
supervising advertising, product design and other forms of marketing to maintain consistency in branding
meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers
managing budgets and a team of junior assistants
Special Skill:
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
Other Skill:
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to take action
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing
Experience : 5 - 10 Years
No. of Openings : 1
Education : Professional Degree
Role : Branding Manager
Industry Type : Manufacturing / Production / Quality
Gender : [ Male / Female ]
Job Country : India