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  • Job View 74 Views
  • Applicants Less than 5 Applicants
  • 2022-09-25

Job Description

Job Description Manager - Digital Marketing

About Fanatic

Fanatic is multicategory homegrown fashion brand and has its own unique identity to make Fragrances and Mens Leather range designs.

Purpose of the Role

Looking for a result oriented and data driven Digital Marketing professional who will plan, implement, and manage the overall digital marketing strategy. Develop strong and innovative performance marketing channels, to drive traffic to company website, aligned partners website and generate interest in company products to achieve sales targets.

Roles & Responsibilities

Work as a single point source for all marketing activities related to digital marketing, e commerce platform to maximize the ROI from digital spends.

Will be responsible for digital marketing budgets, go to market calenders, campaign strategies, tactics, action plans and timelines

Will be directly / indirectly responsible for marketing attributed sales through the site and aligned partners (Amazon, flipkart, Meesho, Shopclues etc)

Liaise with various agencies and internal teams for maximising digital marketing effectiveness.

Track and analyse website traffic flow and provide regular internal reports.

Attain key performance indicators such as reducing the website rate, increasing dwell time or improving conversions.

Continually work on the search engine optimization of website

Plan, order and procure marketing materials, media and other resources as needed within authority to commit guidelines and budgets and ensure timely and high quality delivery

Monitor, analyze and report on all digital marketing activities on regular basis

Review new technologies and keep the company at the forefront of developments in media.

Qualification & Experience

3 to 5 years of experience in digital marketing

Qualification: Graduation / Post Graduation specialising in areas of marketing preferably from premier institutes.

Skilled Required

Excellent communication skills: to devis

Key Skills


Leather / Leather Goods

Functional Area

Marketing / Advertising / PR / Media Planning

Number of Vacancy



Any Bachelor Degree

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