Job Description Manager - Digital Marketing
About Fanatic
Fanatic is multicategory homegrown fashion brand and has its own unique identity to make Fragrances and Mens Leather range designs.
Purpose of the Role
Looking for a result oriented and data driven Digital Marketing professional who will plan, implement, and manage the overall digital marketing strategy. Develop strong and innovative performance marketing channels, to drive traffic to company website, aligned partners website and generate interest in company products to achieve sales targets.
Roles & Responsibilities
Work as a single point source for all marketing activities related to digital marketing, e commerce platform to maximize the ROI from digital spends.
Will be responsible for digital marketing budgets, go to market calenders, campaign strategies, tactics, action plans and timelines
Will be directly / indirectly responsible for marketing attributed sales through the site and aligned partners (Amazon, flipkart, Meesho, Shopclues etc)
Liaise with various agencies and internal teams for maximising digital marketing effectiveness.
Track and analyse website traffic flow and provide regular internal reports.
Attain key performance indicators such as reducing the website rate, increasing dwell time or improving conversions.
Continually work on the search engine optimization of website
Plan, order and procure marketing materials, media and other resources as needed within authority to commit guidelines and budgets and ensure timely and high quality delivery
Monitor, analyze and report on all digital marketing activities on regular basis
Review new technologies and keep the company at the forefront of developments in media.
Qualification & Experience
3 to 5 years of experience in digital marketing
Qualification: Graduation / Post Graduation specialising in areas of marketing preferably from premier institutes.
Skilled Required
Excellent communication skills: to devis
Experience : 3 - 7 Years
No. of Openings : 2
Education : Any Bachelor Degree
Role : Advertising Manager
Industry Type : Leather / Leather Goods
Gender : Male
Job Country : India